Mavely hiring Copywriter in United States | LinkedIn (2024)

Position Summary

The Copywriter will engage and capture Mavely audiences of influencers and brand partners across a variety of media. The role will be responsible for creating content that improves discovery of Mavely via SEO, acquires new users and partners through lead generation and sales enablement, activates our creator community with resources and aspirational stories, and creates value for brand partners by driving more people to promote their products, among other initiatives. Reporting to the Marketing Director, this role will balance creativity, strategy, quality assurance, and project management to deliver quality content that moves the needle for our business.

Essential Functions

• Create and manage a content calendar for our website, and support our social content calendar in collaboration with other Marketing teammates
• Propose, strategize, and execute new content ideas
• Craft messaging tailored to different personas, media, and objectives while building off established brand guidelines
• Write copy for lead generation emails, client newsletters, blogs and webpages, video scripts, social media, digital advertising, sales enablement collateral, pitch decks, and other channels
• Ensure consistency of all Mavely content — including from third parties — through copyediting, fact checking, conducting quality assurance, and advising on messaging
• Proofread and fact check regular email communications to the Mavely influencer audience
• Build a repository Mavely messaging for others in the company to leverage
• Develop and deploy e-communications for various audiences
• Optimize existing communication outreach based on data and best practices

Education & Experience Requirements

• 3+ years of experience writing in a professional setting, with professional writing samples and/or a portfolio
• Proven track record of developing effective content for lead generation and customer acquisition efforts
• Experience writing for a variety of media, such as advertisem*nts, blogs, video scripts, emails, etc.
• Experience tailoring messaging for multiple audiences and personas
• Proficient knowledge of Wordpress or similar CMS tools
• Proficient knowledge of Hubspot or similar email marketing tools
• Knowledge of Chicago Manual Style or similar grammar guidelines
• Understanding of SEO best practices
• Bachelor’s degree in marketing, advertising, communications, journalism, public relations, or similar preferred

Knowledge & Skill Requirements

• Excellent written communications and persuasive writing skills
• Attention to detail, meticulous quality assurance
• Strong proofreading and editing skills
• Ability to take constructive feedback and execute on it
• Excellent project management skills
• Strong collaboration skills, including the ability to work with multiple stakeholders across the organization
• Ability to pitch content ideas, define goals, and identify dependencies to bring projects from concept to completion
• Ability to work on multiple projects simultaneously while maintaining quality and meeting objectives and deadlines
• Creative and results-driven