Kat Garcia on LinkedIn: Dress the Population sends some of their emails at midnight 🤔 I'm really… | 18 comments (2024)

OK, I know things are tough. Sales are down. Some of us marketers are taking the heat from higher-ups looking for $$$BUT it's no reason to basically buy lists, spam people, break some ToS, and go against email regulations.I got a spam email from a SaaS/AI company, and I'm torn between naming names or just leaving it be.Us marketers can't have anything nice coz some folks use and abuse the tools and systems we have in place.Ugh.

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Russell gave a couple of *strong* email ideas/tactics to try, especially for upping the frequency.But what stood out for me was their use of FAQs from the Customer Service Team. It's such an underrated but effective source of relevant email topics.Next time you're wondering what to write about next, tap into your CS data.Happy Emailing 👋

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The power of quizzes right here:

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Another way to personalize: Zodiac (Stanley is not a client. I wish.)I've done this type of personalization for a jewelry brand, and it's terrific way to remind your list that they're not just another email recipient of generic messages.Three things I want to cover here:1. How I acquire zodiac data: I don't ask for it right away.Not everyone is into astrology, and asking for it in the welcome popup might turn some people away + more questions, more signup friction.Instead, I created a flyout that only activates for recognized profiles. I ask for the birth month and zodiac (coz there's an overlap). Easy breeze zero party.--2. How I segment: I don't just send to those whose zodiac we're featuring.When segmenting by Zodiac sign, you're basically dividing your list into twelve. That means the segment gets *small small* and in turn you get "small small" revenue too if we're being honest here.So what I do is also include folks who have clicked on zodiac items or zodiac-themed emails, regardless of their sign. Coz if Auntie Jane loves her astrology, she's likely to open astrology emails even if the Venus retrograde is not impacting her sign.--3. How to do this even without zodiac items: You don't need em.I repeat: You don't need literal zodiac items.Selling to a Taurus? Find your earth tones and green products. Aries? It's all about fire and red.Fun, yeah?Happy Emailing 👋

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I hope this doesn't catch on.Didn't even know this was a thing til this morning.

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I was prepping email campaigns for a client and one of them was social-themed, linking to their IG account.So I went to IG to get the URL and before I know it I'm still not done with my work 😂Oh, the dangers of social and having Friday-afternoon-level of willpower.Have a great weekend my friends and happy emailing 👋

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This email is absolutely wild.Five lines of copy, plain text, for a beauty brand. BEAUTY.Ugly emails for this Beauty brand is magic.This reminds me of working with a sports brand who wanted to do a spinning wheel as a popup.I initially advised against it coz I hated those wheels.I thought they were dumb and "cheapened" the brand — but I relented and tested —and it made five-figures within the first month 😅It goes to show that it's worth testing ideas that may be counter-intuitive or go against our biases, stereotypes or best practices.Happy Testing and Emailing 👋(Also — This is my first ever *campaign* email to cross the six-figure mark and I'm darn proud)

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Here's one way to add value to your clients using Klaviyo: Check their billing.Estimate your opt-in rate and the number of emails + segments left to send within your billing period. You can also check account usage data (Settings > Billing > Account Usage).Then see if you can save them money by lowering their billing tier with unused profiles / monthly email sends. Cha-ching!You can always auto-upgrade, as needed, but you can't really get a refund for unused credits (a Klaviyo rep told me a month ago when I asked that they have to host your data regardless of usage).Happy Emailing 👋

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Personalized recommendations is where it's at —especially for beauty and wellness products.

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